Market Maestro
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Market Maestro
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Enter your project revenue, profit margin and marketing spend. See an illustrative break-even point, annual return after marketing cost and cost per lead.
e.g. £250,000 for a typical project
Use the margin left after direct costs and your usual overhead allocation.
Include strategy, content, SEO, tools and delivery costs where relevant.
Example assumption only. Use your own qualified lead-to-project rate.
Qualified enquiries from marketing channels
Projects / Year
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Break-even
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months
Marketing ROI
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Cost Per Lead
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Annual Return After Marketing Cost
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Tell us the work you want and your current marketing. We can discuss a scope that fits your goals and capacity.
Discuss your business →The calculator estimates marketing return using the project revenue, profit margin, monthly spend, lead volume and conversion rate you enter. Project revenue is not profit: the entered margin converts it into an estimated project profit contribution, and annual marketing cost is then subtracted. This is not accounting net profit, cash flow or a forecast, and it does not use an assumed industry return.
Use a lead volume and conversion rate that your delivery capacity can support. If you lack reliable historical data, start with a conservative scenario and compare it with a stronger scenario rather than treating the default inputs as forecasts.
There is no reliable universal figure. Cost per lead varies by trade, geography, channel, competition, qualification standard and contract value. Use your actual channel spend divided by genuinely qualified enquiries, then compare that cost with your close rate and profit per project.
There is no single typical ROI for construction marketing. The result depends on contract value, margin, lead quality, win rate, sales cycle and repeat work. Use the calculator to test your own assumptions and compare the output with closed-won revenue.
Break-even depends on the sales cycle and when won work produces cash and profit. SEO, content and relationship-led activity usually build over time. Treat the calculated period as a simplified scenario based on your inputs, not a promised timescale.
Use the profit left after direct costs and the overhead allocation you apply internally. Margins vary substantially by contractor and package, so replace the default input with a conservative figure from your own management accounts.
Yes. Its inputs use construction project value, margin, lead volume and conversion rate. The default values are examples for demonstrating the calculation, not UK construction benchmarks.
Use conservative inputs to identify the maximum acquisition cost your expected project profit can support. Then compare the result with the practical budgeting method in our construction marketing budget guide before committing spend.