What does acquiring a client cost?

Compare your cash spend and time with clients won over the same period. This is a planning calculation using your inputs.

Include only time not already costed in cash spend. If staff costs are already included, do not add the same time again.

Contribution means revenue less the costs of delivering that work, before the acquisition costs entered above. Use realised figures or clearly identified estimates, consistently.

Use the same period and attribution approach throughout. This does not establish that marketing alone caused a sale. Plan future marketing ROI.

Tell us what you want to change

Send us your website, the type of work you want and who you want to reach. We will look at the fit and suggest a sensible next step.

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