Updated 22 October 2026. The earlier unsourced percentage attributed to Forbes has been removed.
AI can help organise notes and produce a first draft. The difficult part is knowing whether the draft accurately represents your work.
For a construction business, a plausible sentence can still be wrong about a system, responsibility, project result or qualification. The review needs the original evidence, not another request to make the answer sound more confident.
Start with a small factual brief
Give the drafting tool the actual service, intended audience, project scope and approved source material. Tell it which facts are unknown and ask it to flag gaps rather than fill them.
Avoid entering confidential drawings, personal information or client material unless your organisation has approved that use and the tool arrangements are suitable.
Check the claims that matter
- Did we actually do this work, in this role?
- Is the project completed, ongoing or proposed?
- Is the outcome measured, modelled or a target?
- Does a technical statement match its source and application?
- Are qualifications and certifications attributed to the right organisation?
- Can we use the photograph, quotation and client name?
Keep a link or file reference beside any claim that needs checking. If the evidence does not support the statement, narrow or remove it.
A clearly illustrative example
Input: “Installed the insulation system on Project A. We have site photos and a drawing. No completed performance test has been supplied.”
Overstated draft: “Our system delivered outstanding energy savings on Project A.”
Safer, more useful draft: “These photographs show the insulation installation on Project A. The drawing explains the specified junction detail.”
The second version communicates what the available evidence actually shows. It does not invent a measured result.
Give the review to the right person
A marketer can improve clarity, but a project or technical owner needs to confirm specialist claims. Agree who approves the final wording and keep the approved version with its sources.
For a more specific review workflow prompted by the October RICS publication, read our RICS AI guidance article. For starting a drafting process, see the Claude setup guide.
AI can make preparing content quicker. Useful content still depends on what your business knows and can demonstrate.
The Construction Pipeline Brief · Every Monday · 5 minutes
Want the useful construction opportunities without hunting for them?
Every Monday we send the Construction Pipeline Brief: major frameworks, contractor appointments, supply-chain opportunities and one practical LinkedIn idea for construction firms.