LinkedIn Authority // UK Construction

The Hi-Vis Method

LinkedIn content, profile optimisation, familiarisation, relationship building and targeted outreach for UK construction companies.

Who It Is For

Construction businesses with a clear buyer and valuable work to show.

The service is designed for UK contractors, specialist subcontractors and construction product businesses selling business-to-business. It works best when the people you want to reach can be identified by company, role, sector or region, and when technical expertise, project evidence and relationships influence the buying decision.

We improve the profiles buyers check, turn your work into useful LinkedIn content, build familiarity with relevant accounts and open targeted, human conversations. It supports formal procurement; it does not replace accreditation, prequalification or a strong tender submission.

The Problem

Construction has an invisibility problem.

Your firm does the work. Wins the jobs. Delivers on site. But the buyers who matter — developers, procurement leads, framework managers — have never heard of you. Tenders go out. You're not on the list. Not because your work isn't good enough. Because you're invisible.

The Hi-Vis Method fixes that.

The System

Four stages. One rolling programme.

01

Setting Out

Week one. Profile rebuilt to look the part: banner, headshot, about section, lead magnet in Featured. Company page created and optimised. Nothing gets built until setting out is done right.

02

Groundworks

Weeks 1–2. Existing relevant connections mapped and warmed; first outreach messages go out; new strategic connections made. The below-ground work everything stands on — conversations start here, not later.

03

The Build

Ongoing from week two. Content and outreach in tandem. Authority posts publishing while DM sequences run — two touches per contact, re-approached every 2–3 months. Company page amplifies everything.

04

The Site Report

Monthly. Conversations opened, connections grown, content performance, pipeline movement. No vanity metrics.

Results

Bayliss Decorators: verified LinkedIn outreach results

Named with permission. These are client-specific results, not an average or guaranteed outcome.

£302,000 in tender value generated. This is the value of opportunities tendered, not revenue.

£57,000 closed. This is work won, clearly separated from tender value.

Four new commercial sectors opened. Schools, government, shop-fitting and industrial work.

Read the full Bayliss Decorators case study →

Investment

Hi-Vis Classes

Named after the EN ISO 20471 visibility classes every contractor knows.

Class 1

£850/mo

Personal profile messaging for one director: targeted connections, direct conversations and monthly reporting.

Discuss LinkedIn Marketing

Class 3

From £2,999/mo

Tailored support that works like part of your team. We manage your website, LinkedIn, email campaigns, project case studies, company news and sales materials around what your business needs.

Discuss LinkedIn Marketing

Prefer to write? Send Jude an enquiry →

Let's talk about getting more construction enquiries through LinkedIn.

The initial conversation covers your business, who you want to reach and whether our service fits.

Discuss LinkedIn Marketing

Send a written enquiry  //  Message Jude on WhatsApp

SETTING OUT  //  GROUNDWORKS  //  THE BUILD  //  THE SITE REPORT