The people behind the work
Jude Squirrell
Co-Founder · LinkedIn Strategy & Delivery
Jude leads the LinkedIn strategy and client work. Having grown up around construction and worked in his father's property development business, he understands the gap between doing credible work and communicating that credibility to buyers.
His role is to extract the useful detail from projects and technical teams, shape it for the people who buy construction services, and connect content activity to real commercial conversations.
View Jude's LinkedIn profile →
Jaben Squirrell
Co-Founder · LinkedIn Strategy & Delivery
Jaben co-founded Market Maestro alongside Jude and works across LinkedIn strategy and client delivery. He helps turn client expertise, project evidence and commercial priorities into content that reaches the right construction buyers.
Like Jude, his focus is on clear positioning, relevant conversations and accountable delivery rather than vanity metrics.
View Jaben's LinkedIn profile →
Published client evidence
Judge us by the work
111Warm commercial replies
MPS Concrete Solutions built a founder-led LinkedIn presence from a standing start, producing 206,922 impressions over 12 months.
Read the MPS case study →
£302kTender value
Bayliss Decorators used LinkedIn outreach to generate £302,000 in tender value and £57,000 in work won.
Read the Bayliss case study →
138Warm leads
ISOQUICK's technical content reached housebuilders and architectural practices, generating more than 307,000 impressions.
Read the ISOQUICK case study →
How we work
The Hi-Vis Method
Setting Out
Define the buyers, sectors and commercial objectives before creating content.
Groundworks
Strengthen profiles, proof and positioning so attention lands somewhere credible.
The Build
Publish expert-led content and grow a relevant network around target accounts.
Site Report
Report reach, conversations and opportunities, then refine the programme.
“Great service, have transformed our LinkedIn profile and presence.”
James · JBS Developments Solutions Ltd
Questions before you speak to us
What does Market Maestro specialise in?
LinkedIn marketing for UK construction companies: positioning, founder-led content, relevant network growth, outreach and reporting tied to commercial conversations. See our LinkedIn marketing service.
Who actually leads the client work?
Jude and Jaben both work across LinkedIn strategy and client delivery. You deal directly with the people responsible for the thinking and output, with an agreed scope and review process.
What happens before a campaign starts?
We agree the commercial audience, positioning, content inputs, approval process and measures of success first. If LinkedIn is not the right route to your buyers, we will say so before proposing ongoing work.
See where LinkedIn can support your pipeline
Book a 15-minute Tender Visibility Review. We will look at your positioning, buyers and commercial goals, then tell you honestly whether our approach fits.
Book Your 15-Minute Review