Updated 22 October 2026.
An accurate business profile can help someone confirm the business, its services and how to contact it. It should agree with your website and actual operating arrangements.
Check eligibility first
Use Google's business eligibility and ownership guidance and representation guidelines. Do not create a false location or imply a staffed office where one does not exist.
Check the information people need
Review the business name, contact details, website, hours and service information. Make sure the linked page explains the actual services and coverage. Use project images you have the right to publish and describe them accurately.
Follow the offered verification process
Use Google's current verification guidance. The method available depends on the business and account; it should not be described as a universal postcard process or a guaranteed short setup task.
Connect it to a useful website page
A visitor should be able to confirm the scope, see a relevant project and enquire. Improving a profile does not fix an unclear service page or a broken contact form.
Maintain it as the business changes
Update material information when it changes. Review the details periodically and after a move, service change or website update. Avoid promising a particular map ranking or assuming every procurement buyer uses this route first.
Read the construction SEO starting guide or review the wider website journey.
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