Updated 22 October 2026.
A profile score can suggest things to review, but it does not tell you whether the right people understand your business or whether you are winning suitable work.
Keep the measure in its place
If LinkedIn makes a Social Selling Index available to your account, use its own explanation of the measure and current interface. Do not assume a particular navigation route or score is available to everyone.
A platform score is not a procurement assessment or a measure of contracts won. The same limit applies to an agency's self-check.
Review a real account instead
Choose an organisation you genuinely want to work with. Check:
- Do you know which roles are relevant to your scope?
- Are your own profile and service pages clear?
- Can you show a comparable project?
- Have you had a useful interaction or conversation?
- Is there an agreed next action or published supplier route?
These questions give the team work to do. They do not require an invented industry benchmark.
Keep commercial stages separate
A new connection is not an enquiry. A reply is not a tender invitation. An invitation is not an award. Record the actual progression your sales team recognises.
Use self-checks appropriately
Our LinkedIn self-check organises questions about profiles, evidence, audience and follow-up. It uses your answers, does not scan your account and does not compare you with a validated industry sample.
If you need help doing the work consistently, see our managed LinkedIn service.
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