A Rolling 12-Week Construction Relationship Plan

Updated 22 October 2026. The outdated “before August” framing has been replaced with a rolling activity plan.

This is an activity plan, not a promise of tender invitations in twelve weeks. Adapt it to your capacity and the actual buying cycle.

Weeks 1 to 2: set the brief

Agree your services, geography, project fit and available capacity. Review existing clients and contacts before looking for new ones. Identify relevant organisations and the roles involved in your kind of work.

Choose who will provide project facts, approve content and handle technical or commercial replies.

Weeks 3 to 4: prepare the evidence

Improve the profile and service pages that prospective contacts will see. Prepare one relevant project example with your scope and documented outcome. Check image rights and confidentiality before publishing.

Make the enquiry route clear. A person should be able to send context without booking a meeting first.

Weeks 5 to 8: build relevant contact

Publish useful project or technical explanations at a pace you can sustain. Read and contribute to relevant conversations. Make introductions with context rather than sending the same pitch to every job title.

Record replies and agreed actions. A contact without a current requirement may still be a useful relationship, but it is not a lead to count as work.

Weeks 9 to 12: review and adjust

Look at the relevance of the audience and the conversations, not just the volume. Review any genuine requirements with your sales team and record tender opportunities and work won separately.

Adjust the contact list, content and next actions using what you learned. Continue a useful process beyond the twelve weeks rather than assuming the plan has a fixed sales endpoint.

Explore managed LinkedIn support or read the in-house versus agency guide.