Using LinkedIn outreach to develop commercial relationships beyond residential decorating.
Client results
Value of opportunities tendered
Work won
LinkedIn outreach helped Bayliss move beyond residential work into schools, government, shop-fitting and industrial work. Tender value and work won are separate measures.
Bayliss wanted to move beyond residential work and into commercial opportunities. That required reaching people involved in buying decorating services in sectors where the business wanted to grow.
The programme used LinkedIn outreach to introduce the business to relevant contacts and develop conversations around commercial work. The focus was the type of work Bayliss wanted to take on, rather than building an unrelated audience.
The programme recorded £302,000 in tender value and £57,000 in work won, alongside entry into schools, government, shop-fitting and industrial work. The £302,000 is the value of opportunities tendered, not revenue. The £57,000 is work won, not a profit figure.
For a contractor entering another market, relevant introductions and a clear explanation of capability can support commercial conversations. Delivery history, pricing, capacity and the buyer's own process still determine which opportunities become work.
Send us your website, the type of work you want and who you want to reach. We will look at the fit and suggest a sensible next step.
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