Updated 22 October 2026. This article now presents a practical checklist. The earlier claim about a 47-site audit has been removed because a publishable sample and scoring method were not established.
A construction website should help someone work out whether you are relevant and how to contact you. You do not need a large site to answer those questions well.
This is our practical marketing checklist. It is not a buyer's qualification standard or a formal assessment of whether you can tender.
1. Can a new visitor identify the work you do?
Replace a broad opening such as “quality construction solutions” with your actual services, coverage and customer type. A specialist subcontractor and a principal contractor need different explanations.
Use the language a buyer would recognise. If you deliver drainage and external works, say so. Do not make someone identify the trade from a photograph.
2. Can they find relevant experience?
A project page should explain the project context, your role and the scope you delivered. Include constraints or outcomes you can substantiate. Where a value, client name or photograph cannot be published, useful approved detail is still possible.
A photograph of a finished building is not enough to establish who designed, supplied or installed a particular element. Captions should make that contribution clear.
3. Does the evidence match the claim?
Check qualifications, memberships, project statements and testimonials. State the correct entity and scope. A project target is not a measured outcome, and a manufacturer warranty is not automatically your guarantee.
Requirements for insurance, certification and references come from the actual buyer and procurement documents. A website checklist cannot replace them.
4. Is there a useful next step?
A prospective client might have drawings, an early technical question or a live requirement. Give them a clear route to the appropriate person. A written enquiry should not require a calendar booking first.
Ask for enough information to respond. Identify optional fields and explain what happens after submission. Test the form through an authorised internal check, rather than assuming a visible button works.
5. Can they use it on a phone?
Read the main service and project pages on a small screen. Check text size, image crops, menus, downloads and form controls. Make sure a sticky element does not cover the action the visitor needs.
Prioritise the biggest obstacle
Start with one important buying journey: homepage, relevant service, project evidence, enquiry. Fix the point that makes it hardest to assess fit or get in touch before adding more pages.
Use our website self-review to organise the actions, or discuss website support.
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