Updated 22 October 2026.
Two website quotes can cover very different work. Before comparing prices, agree what the website needs to help a prospective client do and what material is available.
Define the scope
List the services, projects, technical information and enquiry routes required. Decide whether the work is an improvement to an existing site or a rebuild. Review valuable URLs and redirects before making structural changes.
An illustrative brief
A specialist contractor might need a homepage, a clear service page, several project examples and a written enquiry route. The content work could include interviewing the project owner, preparing captions and checking claims. This is an example scope, not a universal package or price benchmark.
A product business may also need drawings, technical downloads and a route for specification questions. Those requirements should be identified before comparing proposals.
Ask what the quote includes
- Content collection, writing and approval.
- Design and mobile layouts.
- Project image preparation and usage rights.
- Forms, integrations and testing.
- Migration, redirects and search basics.
- Hosting, domain and security arrangements.
- Ownership, editing access and handover.
- Ongoing updates and support.
Check which items are one-off and which recur. Confirm exclusions and who supplies missing material.
Agree delivery dependencies
A timeline depends on scope, assets, integrations and approvals. Establish who needs to do what and how changes are handled. Avoid comparing an asset-ready small update with a full content and platform migration as if they were the same job.
Judge value using contribution
A contract's headline revenue is not the profit available to pay for marketing. Consider the contribution after delivery costs, the likelihood of suitable enquiries and your team's sales capacity. A website alone does not guarantee new work.
See our website approach or send us the current site and what you need to change.
The Construction Pipeline Brief · Every Monday · 5 minutes
Want the useful construction opportunities without hunting for them?
Every Monday we send the Construction Pipeline Brief: major frameworks, contractor appointments, supply-chain opportunities and one practical LinkedIn idea for construction firms.