Checkatrade sells you leads you share with 12 other contractors. Market Maestro builds the digital asset that makes procurement directors call you first.
Book Your Free Foundation AuditCheckatrade was built for homeowners searching for someone to fix a leaking tap. If you're a groundworks contractor, M&E engineer, or civil subcontractor chasing framework agreements and public sector work — you're paying for a marketplace that has never been designed for you. The leads are low-value, the competition is brutal, and your subscription renews whether you win work or not.
| Feature | Checkatrade | Market Maestro |
|---|---|---|
| Built for | Homeowners, small domestic jobs | £500k+ contractors targeting £50k+ contracts |
| How it generates work | Shared lead marketplace — you compete on price and reviews | Owned digital asset — procurement directors find you directly |
| Typical job value | £200–£2,000 domestic repairs | £50k–£2m+ commercial and framework contracts |
| Website included | No — your profile page, on their domain | Yes — conversion-engineered, fast-loading, yours permanently |
| What you own after 12 months | Nothing — cancel the subscription and the profile disappears | A digital asset that compounds — SEO, authority, pipeline |
| Framework & tender positioning | Not applicable | Core service — Constructionline, CHAS, NEC3 positioning |
| LinkedIn authority building | No | Yes — targeting procurement directors and framework managers |
| Google Ads management | No | Yes — commercial-intent keywords only |
| SEO strategy | No — you rank on their domain, not yours | Yes — trade-specific, location-specific landing pages |
| Cost model | Ongoing subscription — stop paying, stop appearing | Foundation build + optional retained — asset you keep forever |
| ROI calculation | £600–£1,200/yr for shared leads on low-margin jobs | One £50k contract covers the entire foundation investment |
One qualified £50k contract covers the entire foundation investment. The maths isn't complicated — most contractors just haven't done it yet.