How LinkedIn fits a construction buying journey

Make your expertise recognisable, meet relevant people and give interested contacts a useful next step.

Start with familiarity

A prospective client may notice a project explanation, recognise a useful comment or receive a relevant introduction. Those contacts help people understand who you are before they have a live requirement. LinkedIn is one way to maintain that contact alongside referrals, events, search and existing relationships.

Make the next step useful

A profile should explain your actual role and services. Posts should show relevant experience. Outreach should explain why the contact is relevant. A linked project or service page should then help the person assess fit and ask a question.

Decide who does the work

Someone needs to collect project details, approve content, identify contacts, engage, respond and follow up. We can manage the agreed parts of that process, with your technical and commercial input.

See our managed LinkedIn service and prices · Read the practical strategy guide

Client results

Bayliss Decorators: moving into commercial work

£302,000

Value of opportunities tendered

£57,000

Work won

LinkedIn outreach helped Bayliss move beyond residential work into schools, government, shop-fitting and industrial work. Tender value and work won are separate measures.

Read what happened at Bayliss

Tell us what you want to change

Send us your website, the type of work you want and who you want to reach. We will look at the fit and suggest a sensible next step.

Discuss your business Read the client stories